Next in our Sustainability in the Café series, we look at the results of our Zero Waste-driven, to-go cup upcharge program at our Seven Corners café. We have seen a significant reduction in the share of customers who choose to get to-go cups compared to our other cafés. Studies in behavioral economics give some indicators as to why.
First up in our Sustainability in the Café series, we dig into the meaning of Zero Waste in the café. A couple years ago, when our café at Seven Corners was just an idea, we knew from the beginning that we wanted to set out to build a café that was a bit different from the rest. We set out with an ambitious sustainability initiative to become a Zero Waste café by taking specific actions to reduce and limit our waste. Learn more about these actions, such as our to-go cup upcharge, and more!