Full Cycle: A Signature Blend with a Mission
This Earth Day, we want to highlight one of our coffee blends that means a lot to us: Full Cycle. This is Nossa Familia’s signature blend, curated to embody the best of what we stand for — delicious coffee sourced through family & direct-trade relationships, benefiting two earth-friendly nonprofit cycling organizations. These are difficult times for nonprofits, and we want to share a message from these two partners, the Community Cycling Center and The Street Trust.
Full Cycle always starts with coffee from our founder, Augusto’s family farms in Brazil, which lends chocolaty and nutty notes. We then blend in seasonal coffees from some of our other key relationships, which contribute the brighter and more delicate fruit tones. The name of the blend represents our involvement in the ‘Full Cycle’ of coffee, from farm to cup, and the relationships at every step in the supply chain.
About Our Full Cycle Nonprofit Partners
Full Cycle is a Giveback Blend: we donate 50¢ from every bag sold to the Community Cycling Center and The Street Trust, two local organizations that work to improve bicycle infrastructure and safety, and work to get more people (and kids!) on bikes.
Community Cycling Center
The Community Cycling Center is a group of Portlanders who love bikes, and they’re on a mission to broaden access to bicycling and its benefits. Their vision is to help build a vibrant community where people of all backgrounds use bicycles to stay healthy and connected. One of the events we love supporting every year is their Holiday Bike Drive, where dozens of volunteers gather to help distribute around 400 donated bikes to kids in need during the holiday season.
An Update from the Community Cycling Center:
The federal government has declared bike shops an essential service during this pandemic. At the Community Cycling Center, a nonprofit bike shop on NE Alberta, our phones have been ringing nonstop. So many Portlanders are pursuing bicycles as a safer, economical means of mobility around Portland.
When you purchase Full Cycle coffee from our friends at Nossa Familia, we want you to know that proceeds are supporting The Cycling Center’s programming and services as we continue to adapt to the situation. Recently, we started making food pantry deliveries by bike to families experiencing transportation barriers, and we doubled our Low-Income Commuter Discount to 40% off everything at our bike shop. By simply purchasing delicious coffee, you are helping make cycling accessible to Portlanders currently experiencing economic hardship.
About The Street Trust
The Street Trust, formerly known as the Bicycle Transportation Alliance, works to promote and improve public transit, walking and bicycling conditions in Oregon. They have a rock star team of advocates, lobbyists, mentors, and instructors who strive to improve pedestrian and cyclist access to safer streets. One of our favorite programs with the Street Trust is their ‘Bike More Challenge,’ in which they encourage workplaces to form teams and compete with each other to see who can bike the most in a month.
An Update from The Street Trust:
These are tenuous times for our community and The Street Trust is adapting our work while our relationships and resources are tested. We are grateful for Nossa Familia's continuing support for transportation choices even as their own business has been so significantly disrupted. The virtuous circle represented by the Nossa customer who buys excellent coffee supports an amazing local business who supports nonprofits like The Street Trust has never been more precious to us.
We have today a glimpse of a world where we have reclaimed our streets. Can we hang on to any of these benefits without the intolerable impacts of mass unemployment, widespread business closures, disrupted education, and social isolation? Our progress toward a more sustainable and equitable transportation system is at risk. Help support our plan for the post-COVID recovery of transportation choices.
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